Exporting Knots to the World, One B2B Deal at a Time
A specialized rope manufacturer turned complex B2B sales calls into structured deal pipelines and conquered international markets.
What They Were Up Against
Azuka Ropes manufactures industrial-grade ropes and cables for construction, maritime, and agricultural applications. Their sales team handled complex B2B inquiries involving technical specifications, bulk quantities, custom requirements, and international shipping logistics.
The challenge? Every call was a maze of technical details that got lost in translation. Sales reps would spend hours reconstructing conversations from memory, and critical requirements like certifications, load capacities, and delivery timelines were frequently miscommunicated.
International buyers calling from different time zones often reached voicemail. Follow-ups were inconsistent. Their CRM was a graveyard of incomplete records. They were losing deals they should have won.
How We Fixed It
We configured CallOptix with B2B manufacturing-specific extraction fields: product specifications, quantity requirements, certification needs, delivery timelines, budget ranges, and decision-maker identification.
Every technical conversation was automatically transcribed with industry terminology preserved. Our AI learned their product catalog and could identify exactly which SKUs customers were discussing, even when using informal descriptions.
We built automated follow-up workflows: when a call ended without a clear next step, the system flagged it for immediate sales manager review. When international inquiries came in after hours, our AI agent captured requirements and scheduled callbacks.
The result was a completely transformed sales pipeline with full visibility from first contact to closed deal.
What We Delivered
Technical Spec Extraction
Automatic capture of product specs, certifications, load requirements, and custom configurations.
Multi-Language Support
Handle international inquiries with accurate transcription across languages.
Export Documentation
Extract shipping requirements, customs details, and delivery timelines from conversations.
Deal Stage Tracking
Automatically categorize calls by sales stage and identify stalled opportunities.
Decision-Maker Detection
AI identifies key stakeholders and their roles in the buying process.
See the Difference
Numbers That Speak
“Our B2B sales process was a black box. CallOptix gave us X-ray vision. We now know exactly where deals are in the pipeline and what it takes to close them. International expansion became possible because we stopped dropping the ball.”