Last Updated: March 25, 2026
This Privacy Policy describes how Dafolks (doing business as Call Optix) ("Call Optix," "we," "us," or "our") collects, uses, discloses, and protects information in connection with our website at https://calloptix.com (the "Website") and our AI-powered call analytics platform (the "Platform"). By accessing or using our Website or Platform, you agree to the practices described in this Privacy Policy.
1. Scope of This Policy
This Privacy Policy applies to two distinct categories of data:
- Website Data: Information collected when you visit, browse, or interact with our Website, including when you submit forms, request demos, or use our free tools.
- Platform Data: Information processed through our Platform on behalf of our customers ("Clients"), including call recordings, transcriptions, and analytics data. For Platform Data, Call Optix acts as a data processor on behalf of our Clients, who are the data controllers.
2. Definitions
- Company refers to Dafolks (doing business as Call Optix), Sector 118, Mohali, Punjab, India.
- Platform refers to Call Optix's AI-powered call analytics, transcription, VoIP, and coaching software provided as a service to Clients.
- Website refers to the Call Optix marketing website at https://calloptix.com.
- Client means any business or organization that has entered into an agreement with Call Optix to use the Platform.
- End User means any individual whose call is recorded, transcribed, or analyzed through the Platform by a Client.
- Personal Data means any information that relates to an identified or identifiable individual.
- You / Your means the individual accessing or using the Website, or the company or other legal entity on behalf of which such individual is accessing or using the Website or Platform.
3. Website Data We Collect
3.1 Information You Provide
When you interact with our Website, you may voluntarily provide us with Personal Data, including:
- Name, email address, phone number, and company name (when submitting forms, requesting demos, or contacting us)
- Information included in messages you send through our contact forms
- Email address (when subscribing to our newsletter or accessing gated content)
3.2 Information Collected Automatically
When you visit our Website, we automatically collect certain information, including:
- Device information (device type, screen resolution, operating system, browser type and version)
- IP address and approximate geographic location derived from your IP address
- Pages visited, referring URLs, time spent on pages, and navigation patterns
- Language preferences and timezone
- UTM parameters and campaign attribution data
4. Platform Data (Data Processed on Behalf of Clients)
4.1 Nature of Platform Data
In the course of providing our services, Call Optix processes data on behalf of our Clients ("Platform Data"). Platform Data may include call recordings, transcriptions, caller telephone numbers, agent performance metrics, sentiment analysis results, and other data fields extracted or derived from customer calls. Call Optix may provide VoIP telephony, call recording infrastructure, and AI-powered analytics as part of its service offering, and Platform Data may be stored on Call Optix systems.
4.2 Role as Data Processor
With respect to Platform Data, Call Optix acts as a data processor (or service provider, as applicable under relevant law) on behalf of our Clients, who are the data controllers. We process Platform Data solely in accordance with our Clients' instructions and for the purposes of providing the services described in our agreement with them. We do not sell Platform Data, nor do we use it for purposes unrelated to the provision of our services.
4.3 Requests from Recorded Parties
If you are an individual whose call was recorded or analyzed through Call Optix by one of our Clients, please direct any inquiries, data access requests, or deletion requests to the organization that recorded your call, as they are the data controller responsible for determining how your data is processed. Call Optix will cooperate with our Clients to fulfil such requests in accordance with applicable law.
4.4 Client Responsibility
Our Clients are solely responsible for ensuring that their use of Call Optix's recording, transcription, and analysis capabilities complies with all applicable laws and regulations, including obtaining any required consents and providing any required notices to recorded parties. Call Optix does not assume liability for our Clients' compliance obligations.
5. How We Use Website Data
We use Website Data for the following purposes:
- To provide, maintain, and improve our Website and services
- To respond to your inquiries, demo requests, and support needs
- To send you marketing communications, newsletters, and product updates (where you have consented or where permitted by applicable law)
- To analyze Website usage patterns and optimize user experience
- To detect and prevent fraud, abuse, and security threats
- To comply with legal obligations
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our Website to collect information and improve your experience. You can manage your cookie preferences through the cookie consent banner displayed when you first visit our Website.
6.1 Cookies We Set
| Cookie | Purpose | Duration |
|---|---|---|
| visitorId | Unique visitor identification for analytics | 1 year |
| firstVisit | Records your first visit timestamp | 1 year |
| lastVisit | Records your most recent visit | 1 year |
| visitedPaths | Tracks pages visited for navigation analysis | 1 year |
| cookie_consent | Stores your cookie preference choice | 1 year |
6.2 Third-Party Cookies
With your consent, we may also load third-party cookies and tracking technologies, including Google Analytics, Google Tag Manager, Facebook/Meta Pixel, and Google reCAPTCHA. These services may set their own cookies and collect data in accordance with their respective privacy policies.
6.3 Cookieless Analytics (Vercel Web Analytics)
Our Website also uses Vercel Web Analytics, a privacy-focused, cookieless analytics service provided by Vercel Inc. Unlike the services described above, Vercel Web Analytics does not set cookies, does not use local storage, does not track you across other websites, and does not collect or store personal identifiers or IP addresses. Data points are limited to aggregated, anonymous page view information (URL, referrer, country/region, device type) and visitor sessions are automatically discarded after 24 hours. Because no tracking technology is stored on your device and no personal data is retained, this service runs under our legitimate interest lawful basis (Article 6(1)(f) GDPR) and is loaded regardless of your cookie consent choice. You can learn more in Vercel's privacy and compliance documentation.
7. Third-Party Services
We share Website Data with the following categories of third-party service providers to operate our Website and deliver our services:
| Service | Purpose | Data Shared |
|---|---|---|
| Google Analytics / Tag Manager | Website analytics and performance measurement | Page views, device info, usage patterns |
| Vercel Web Analytics | Cookieless, aggregated website traffic measurement | Anonymous page views, referrer, country/region, device type (no cookies, no IP, no PII) |
| Facebook / Meta Pixel | Advertising measurement and retargeting | Conversion events, page visits |
| Google reCAPTCHA | Bot protection and form security | User interaction signals |
| Encharge | Email marketing and automation | Name, email, company, interest |
| ipwho.is | IP-based geolocation lookup | IP address |
These third-party services process data in accordance with their own privacy policies. We encourage you to review those policies for further details.
8. Data Retention
We retain Website Data for as long as is reasonably necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
Platform Data is retained on behalf of our Clients until the Client requests its deletion. Data is not automatically deleted upon account cancellation or termination. Clients may request deletion of their Platform Data by contacting us at support@calloptix.com.
9. Your Rights
Depending on your location and applicable law, you may have certain rights regarding your Personal Data, including:
- Right of Access: You may request a copy of the Personal Data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete Personal Data.
- Right to Erasure: You may request that we delete your Personal Data, subject to certain exceptions.
- Right to Data Portability: You may request a copy of your Personal Data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to our processing of your Personal Data in certain circumstances.
- Right to Restrict Processing: You may request that we restrict the processing of your Personal Data in certain circumstances.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
To exercise any of these rights with respect to Website Data, please contact us at privacy@calloptix.com. We will respond to your request within 30 days or as required by applicable law.
For requests relating to Platform Data (i.e., data from calls recorded or analyzed through our Platform), please contact the organization that recorded your call, as they are the data controller. See Section 4.3 above.
10. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what Personal Data we collect, the right to request deletion, and the right to opt out of the sale or sharing of your Personal Data. We do not sell your Personal Data. To exercise your rights, contact us at privacy@calloptix.com.
11. International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from the laws of your jurisdiction. By using our Website or Platform, you consent to the transfer of your information to such countries. We take appropriate measures to ensure that your Personal Data remains protected in accordance with this Privacy Policy.
12. Security
We implement commercially reasonable technical and organizational measures to protect your Personal Data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
13. Children's Privacy
Our Website and Platform are not directed to individuals under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect Personal Data from children. If you believe that a child has provided us with Personal Data, please contact us at privacy@calloptix.com, and we will take steps to delete such information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on this page and updating the "Last Updated" date above. Your continued use of our Website or Platform following the posting of changes constitutes your acceptance of such changes.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- By email: privacy@calloptix.com
- By visiting: https://calloptix.com/contact