Revenue Intelligence

Know Where Your Revenue Is Going—Before It Gets There

Move from reactive reporting to predictive intelligence. AI-powered forecasting that sees deal risk before it stalls, connects conversation quality to closed revenue, and gives you confidence in your numbers.

Revenue leaders live in a constant state of uncertainty. Forecasts built on rep optimism. Pipeline that looks healthy until deals suddenly go dark. Month-end surprises that should have been visible weeks ago. Call Optix changes the equation.

94%
Forecast Accuracy
3x
Faster Risk Detection
40%
Less Forecast Variance
2 weeks
Earlier Risk Visibility

The Forecasting Problem
No One Wants to Admit

Every revenue leader has felt it: that knot in your stomach during forecast calls, knowing the numbers you're committing to are built on a foundation of optimism, incomplete data, and rep gut feelings.

Deals marked "90% likely" go dark without warning. Pipeline that looked strong on Monday evaporates by Friday. Month-end arrives and suddenly you're scrambling to explain a miss that seemed impossible two weeks ago.

Rep Optimism
drives most forecasts
Stage assignments and probability guesses aren't signals—they're hopes
Hidden Signals
buried in conversations
Hesitation, competitor mentions, quiet champions—invisible to CRM
Month-End
surprises happen
Misses that seemed impossible two weeks ago become reality

Call Optix Makes Signals Visible

The problem isn't your team. It's visibility. The real signals are in the conversations: the hesitation in a prospect's voice, the competitor suddenly mentioned, the champion who's gone quiet. Call Optix analyzes every conversation, surfaces every risk signal, and grounds every forecast in what customers actually say—not what reps hope they mean.

🎯 Conversation-Driven Forecasting — The Only Forecast Built on What Customers Actually Say

Forecasts You Can
Actually Trust

AI-powered predictions based on conversation signals—not just CRM stages and rep optimism.

Traditional forecasting is an exercise in aggregated guesswork. Reps assign stages. Managers apply gut-check discounts. Everyone hopes for the best.

Call Optix forecasting works differently. Our AI analyzes every conversation in your pipeline—sentiment shifts, engagement patterns, objection frequency, competitor mentions, buying signals, champion activity. These signals feed a prediction model that tells you not just what might close, but why, and with what confidence.

Conversation-Based Predictions
Built on sentiment, engagement, objections, buying language—not just stages
Confidence Scoring
Know the difference between a solid $1M and a shaky $1M
Segment Forecasting
By rep, team, region, product line, deal size, or any custom segment
Scenario Modeling
Best case, worst case, committed, expected—run any scenario
Weighted Pipeline
Pipeline weighted by AI probability, not rep-entered stages
Any Time Horizon
This month, quarter, year—with appropriate confidence adjustments
For VPs and CROs
Stop sandbagging to protect yourself and stop getting sandbagged by your team. Conversation-driven forecasting gives you a defensible number you can commit to—because it's built on signal, not hope.
Q1 Revenue Forecast
AI-Powered
Committed
$1.2M
95%
Best Case
$1.8M
70%
Pipeline
$2.4M
45%
AI Confidence Factors
12 deals showing strong engagement signals
3 deals flagged for declining sentiment
2 deals with recent competitor mentions
Champion activity healthy across 85% of pipeline
Q4 Forecast Analysis
94% Accurate
Predicted
$2.4M
October forecast
Actual
$2.5M
Final closed
Variance+$100K (+4.2%)
Accuracy Trend (Last 6 Quarters)
72%
Q3'24
78%
Q4'24
82%
Q1'25
86%
Q2'25
91%
Q3'25
94%
Q4'25
+22pts
Accuracy Gain
-40%
Less Variance
6
Qtrs Improved
Predicted vs. Actual Analysis

Learn From
Every Forecast

A forecast is a hypothesis. Every closed period is a chance to test that hypothesis and improve. Call Optix tracks your forecast accuracy automatically—comparing predictions to actual results across every rep, every segment, every time period.

Variance Analysis
Compare predicted vs. actual at every level: total forecast, by rep, by segment, by deal type
Accuracy Trending
Track forecast accuracy over time. See your model improve as it learns from your business
Miss Pattern Identification
AI identifies patterns in forecast misses. Surface the patterns to fix them
Model Refinement
Insights from analysis feed back into the forecasting model. Continuous improvement
Building Forecast Discipline
When everyone can see accuracy metrics, sandbagging decreases and accountability increases.
Conversion Analytics

Find the Leaks
In Your Funnel

Revenue problems rarely announce themselves. They hide in funnel stages where conversion rates silently decline. A 5% drop in demo-to-proposal conversion doesn't send an alert—it just quietly bleeds revenue over months.

Stage-by-Stage Conversion
Multi-Dimensional Analysis
Trend Analysis
Drop-Off Identification
Funnel Velocity
Behavior Correlation
For Sales Managers
Turn pipeline reviews from status updates into diagnostic sessions. Ask "why are deals stalling at proposal?" and have data to work with.
Pipeline Conversion FunnelLast 90 days
Discovery
1247 deals • 100%
100%
Demo↓ 8% vs last quarter
892 deals • 72%
72%
Proposal
534 deals • 60%
60%
Negotiation
267 deals • 50%
50%
Closed Won
187 deals • 70%
70%
Insight: Discovery → Demo conversion declining. Investigate qualification criteria.
Q4 Win/Loss Analysis139 deals analyzed
Won
47
34%
+3%
Lost to Competitor
28
20%
-2%
Lost to No Decision
42
30%
Lost to Budget
22
16%
+1%
Key Insights
Top Loss Driver
Competitor X wins when engaged after proposal stage
Top Win Correlation
Discovery calls with 3+ stakeholder participation
Win/Loss Analysis

Understand Why You Win—
And Why You Don't

Every closed deal—won or lost—contains lessons. But most organizations never learn them systematically. Win reasons are celebrated anecdotally. Loss reasons are coded generically and forgotten.

Win Rate Tracking
By rep, source, size, industry, product, competitor
Loss Reason Analysis
Go beyond generic codes. AI analyzes conversations from lost deals
Competitor Win/Loss
Track record against each competitor. Know who you beat and who beats you
Behavior Correlation
Which techniques predict wins? Which responses correlate with losses?
For Revenue Leaders
Build institutional knowledge. Encode what actually wins deals into process, training, and playbooks everyone can use.
Deal Risk & Negotiation Tracker

See Deal Risk
Before Deals Die

Deals don't die suddenly. They send signals for weeks: calls that don't get returned, sentiment that shifts negative, competitors that suddenly appear, champions that go quiet. The problem is those signals live in conversations—not in CRM fields.

Stalled Deal Alerts
Flag deals with no activity or missed milestones
Sentiment-Based Risk
Track declining sentiment across conversations
Competitor Detection
New competitor mentions trigger instant alerts
Engagement Decay
Monitor declining response rates and participation
Negotiation Flagging
Flag complex deals needing extra attention
Risk Scoring
Every deal gets a dynamic risk score
For Sales Managers
Transform pipeline management from reactive to proactive. Ask "how do we save this deal?" while there's still time.
Deal Risk Monitor
Real-time pipeline health
2
High Risk
3
Medium
12
Healthy
TechCorp Inc.
$85,000
High RiskScore: 85/100
Competitor mentioned in last 2 calls
GlobalRetail
$120,000
Medium RiskScore: 62/100
Champion hasn't responded in 8 days
Acme Solutions
$45,000
Medium RiskScore: 58/100
Sentiment declined 25% over last 3 calls
$250K at risk this quarter
Custom Revenue View
Q1 2026EnterpriseWest RegionStage: Negotiation+Add Filter
RepPipelineForecastvs. Quota
Sarah Chen$450K$320K+12%
Mike Johnson$380K$285K+5%
Lisa Park$290K$195K-8%
Showing 3 of 12 repsView Full Report →
Advanced Filters & Views

Slice Revenue Data
Any Way You Need

Every revenue question requires a different view. What's our pipeline by region? How does Q2 compare to Q1? Call Optix gives you the filters and views to answer any question, instantly.

Multi-Dimensional Filtering
Stage, rep, date, value, probability, source, industry, region—any combination
Saved Custom Views
Build once, save, access instantly. No rebuilding reports every time
Shareable Dashboards
Align on the same data without reconciling different spreadsheets
Scheduled Reports
Daily summaries, weekly updates, monthly board reports—delivered automatically
Export Capabilities
CSV, Excel, or PDF. Feed data into other systems or presentations
End the Spreadsheet Shuffle
Advanced filters eliminate hours of weekly report building—everyone works from the same live data.
Revenue Attribution

Connect Conversations
To Closed Revenue

Marketing knows which campaigns generate leads. Sales knows which reps close deals. But connecting the dots—from first touch through conversation quality to closed revenue—is where most organizations lose the thread.

Source-to-Revenue
Follow revenue from lead source through close
Behavior Correlation
Connect conversation behaviors to revenue results
Coaching ROI
Track rep performance before and after interventions
Channel Attribution
Multi-touch attribution across all touchpoints
Rep Attribution
Clear visibility including splits and handoffs
Activity ROI
Understand which activities produce revenue return
For Revenue Leaders
Attribution transforms budget conversations from opinions to evidence. Show exactly which investments produce revenue return.
Revenue by SourceQ4 2025
Inbound Marketing
$1.2M(42 deals)
Outbound Sales
$890K(28 deals)
Partner Referrals
$450K(15 deals)
Events
$320K(11 deals)
Direct
$180K(8 deals)
Avg Deal Size
$28,500
Best ROI Channel
Partner Referrals
Customer Success Revenue

Revenue Intelligence for
Customer Success

Revenue doesn't stop at the initial close. For many businesses, expansion and renewal revenue is where the real value lives—and Customer Success is where it's won or lost.

Expansion Revenue

Track upsells, cross-sells, and expansion by account, CSM, and segment

+32%
expansion this quarter

Renewal Forecasting

Predict renewal likelihood based on conversation sentiment and engagement

94%
forecast accuracy

Churn Impact

Quantify revenue lost to churn. Understand the revenue stakes of retention

$2.4M
churn prevented

Lifetime Value

Identify accounts with expansion potential based on conversation patterns

18%
LTV increase

For Customer Success Leaders

Stop fighting for attribution. Call Optix gives you defensible revenue numbers—expansion generated, renewals secured, churn prevented—tied directly to customer conversation data. Finally, CS gets the same revenue visibility that sales has always had.

Forecast With Confidence

Your pipeline holds the answers—in every conversation, every signal, every pattern. Call Optix turns those signals into predictable revenue intelligence.

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Revenue Intelligence Platform - Sales Forecasting & Pipeline Analytics | Call Optix