Last Updated: August 31, 2026
This Cookie Policy explains how Dafolks (doing business as Call Optix) ("Call Optix," "we," "us," or "our") uses cookies and similar tracking technologies on our website at https://calloptix.com (the "Website"). This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to website owners. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (stored on your device for a set period or until you delete them).
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Cookies: Required for the Website to function properly. These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our Website so we can improve it.
- Marketing Cookies: Used to track visitors across websites and display relevant advertisements.
3. Cookies We Set
The following table describes the cookies set directly by our Website:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
| cookie_consent | Essential | Stores your cookie consent preference | 1 year |
| visitorId | Analytics | Assigns a unique identifier to distinguish visitors for analytics purposes | 1 year |
| firstVisit | Analytics | Records the timestamp of your first visit to the Website | 1 year |
| lastVisit | Analytics | Records the timestamp of your most recent visit | 1 year |
| visitedPaths | Analytics | Tracks pages visited during your browsing session for navigation analysis | 1 year |
| lastNotification | Essential | Prevents duplicate internal notifications for the same visit | Session |
| _pk_id.2.* | Analytics | Matomo visitor identifier, used to recognise returning visitors | 13 months |
| _pk_ses.2.* | Analytics | Matomo session identifier, used to group actions within one visit | 30 minutes |
4. Third-Party Cookies
The following third-party services load on every visit to the Website and set their own cookies. The preference centre described in Section 5 records your choice, but does not currently prevent these services from loading — we are changing that.
| Service | Category | Purpose | Privacy Policy |
|---|---|---|---|
| Google Tag Manager | Analytics | Tag management and analytics orchestration | Google Privacy |
| Google Analytics 4 | Analytics | Website traffic analysis and user behavior measurement | Google Privacy |
| Matomo | Analytics | Website traffic analysis. Self-hosted by us on analytics.dafolks.com; data is not shared with a third-party analytics vendor | Matomo Privacy |
| Microsoft Clarity | Session replay | Records your interactions with pages — including mouse movement, clicks, scrolling and the content displayed — and replays them to us as a session recording, plus aggregated heatmaps | Microsoft Privacy |
| Facebook / Meta Pixel | Marketing | Conversion tracking and advertising retargeting | Meta Privacy |
| Encharge | Marketing | Marketing automation and email; associates website activity with your contact record | Encharge Privacy |
| Zipchat AI | Functional | Live chat widget and conversation history | Zipchat Privacy |
| Google reCAPTCHA | Essential | Bot protection and form security | Google Privacy |
5. Managing Your Cookie Preferences
When you first visit our Website, you will be presented with a cookie consent banner where you can choose to accept all cookies or limit cookies to essential ones only. Your choice is recorded, but it does not yet control which of the third-party services in Section 4 load. Until that work is complete, the most reliable way to limit these services is through your browser settings or a content blocker, as described below.
You can also manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from websites. Please note that if you disable or delete cookies, some parts of our Website may not function correctly. For instructions on managing cookies, consult your browser's help documentation.
To reset your cookie preferences on our Website, clear the cookie_consent entry from your browser's local storage and refresh the page. The consent banner will reappear.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will update the "Last Updated" date at the top of this page when we make changes.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
- By email: privacy@calloptix.com
- By visiting: https://calloptix.com/contact